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Repositioning Asia: From Bubble to Sustainable Economy
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date August 16, 2000
Pages 226
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780471846659
ISBN-10 0471846651
Dimensions 1 by 6.50 by 9.25 in.
Weight 1.20 lbs.
Availability§ Out of Print
Original list price $39.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing. The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluable guide to local and global companies who want to succeed in this key world region. If you can read only two books about Asia, read this book twice." Professor Warren J. Keegan Director, Institute for Global Business Strategy Pace University "I highly recommend Repositioning Asia. It is an engaging, lucid and important contribution to the understanding of the transformation of Asia's economies and enterprises. The authors' prescriptions will gain even greater significance in the emerging global cyber-era." Howard V. Perlmutter Emeritus Professor of Social Architecture and Management The Wharton School, University of Pennsylvania "Repositioning Asia is a welcome contribution. Drawing on a wealth of research, it effectively combines strategic marketing expertise with local market knowledge.. For Asian companies and MNCs alike, it highlights winning formulas to underpin sustainability in the future." Dr. Laurie Wood Chairman, The Chartered Institute of Marketing "New Asia will be very different from the New America. Here lies the real value of this book: it offers a real world view of the local dynamics at work to build the New Asia. The insights offered by the authors should allow you to become a partner in the recovery of Asia." Jesper Koll Chief Economist, Merrill Lynch (Japan) "A deep analysis of Asia's diversified markets from a unique perspetive. This book is a blueprint for Asia 2000 and beyond." Dr. Michio Torii Honorary Advisor, Asia-Pacific Marketing Federation Founder, Suntory Group of Japan

Editions
Hardcover
Book cover for 9780471846659
 
from John Wiley & Sons Inc (April 1, 2002)
9780470820803 | details & prices | List price $19.95
The price comparison is for this edition
from John Wiley & Sons Inc (August 16, 2000)
9780471846659 | details & prices | 226 pages | 6.50 × 9.25 × 1.00 in. | 1.20 lbs | List price $39.95
About: Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing.

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