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The Marketing Plan
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Bibliographic Detail
Publisher
John Wiley & Sons Inc
Publication date
December 9, 2005
Pages
350
Binding
Paperback
Edition
5th
Book category
Adult Non-Fiction
ISBN-13
9780471755296
ISBN-10
047175529X
Dimensions
0.75 by 8.25 by 11.50 in.
Weight
1.65 lbs.
Original list price
$140.60
Amazon.com says people who bought this book also bought:
Managerial Accounting | Financial Statement Analysis and Valuation | Marketing Strategy | Marketing Strategy | Marketing Strategy | Marketing Research | Essentials of Negotiation
Managerial Accounting | Financial Statement Analysis and Valuation | Marketing Strategy | Marketing Strategy | Marketing Strategy | Marketing Research | Essentials of Negotiation
Summaries and Reviews
Summary
Provides readers with the knowledge, tools, and techniques they need to develop marketing plans like the pro's. This book guides readers through various phases in creating marketing plans - from scanning the environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing the plan.
Editions
Paperback
The price comparison is for this edition
5th edition from John Wiley & Sons Inc (December 9, 2005)
9780471755296 | details & prices | 350 pages | 8.25 × 11.50 × 0.75 in. | 1.65 lbs | List price $140.60
About: Provides readers with the knowledge, tools, and techniques they need to develop marketing plans like the pro's.
About: Provides readers with the knowledge, tools, and techniques they need to develop marketing plans like the pro's.
from John Wiley & Sons Inc (June 1, 2004)
9780471230595 | details & prices | 348 pages | 8.25 × 10.75 × 0.75 in. | 1.70 lbs | List price $68.20
About: Create winning marketing plans like the pros!
About: Create winning marketing plans like the pros!
from John Wiley & Sons Inc (October 1, 2000)
9780471384120 | details & prices | 397 pages | 8.50 × 11.00 × 0.50 in. | 1.90 lbs | List price $58.25
2 sub edition from John Wiley & Sons Inc (August 1, 1997)
9780471180333 | details & prices | 341 pages | 8.75 × 11.25 × 0.75 in. | 1.60 lbs | List price $49.70
About: Everything you need to know to produce an outstanding marketing plan, including what to do, how and why.
About: Everything you need to know to produce an outstanding marketing plan, including what to do, how and why.
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