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Designing Brand Identity: A Complete Guide to Creating, Building, And Maintaining Strong Brands
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date March 10, 2006
Pages 280
Binding Hardcover
Edition 2
Book category Adult Non-Fiction
ISBN-13 9780471746843
ISBN-10 0471746843
Dimensions 0.75 by 8.75 by 11.25 in.
Weight 2.50 lbs.
Availability§ Out of Print
Original list price $45.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.



Editions
Hardcover
Book cover for 9780471213260 Book cover for 9780471746843
 
The price comparison is for this edition
2 edition from John Wiley & Sons Inc (March 10, 2006)
9780471746843 | details & prices | 280 pages | 8.75 × 11.25 × 0.75 in. | 2.50 lbs | List price $45.00
About: This innovative approach -- blending practicality and creativity -- is now in full-color!
from John Wiley & Sons Inc (January 1, 2003)
9780471213260 | details & prices | 208 pages | 9.00 × 11.25 × 1.00 in. | 2.15 lbs | List price $39.95
About: From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty.

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