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Uncommon Service | What's the Secret? | The Amazement Revolution | Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless | Harvard Business Review on Increasing Customer Loyalty
Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authorsâ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
About: In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty â all of them wrong or misconceived!
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