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Loyalty Myths: Hyped Strategies That Will Put You Out of Business;and Proven Tactics That Really Work
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date September 15, 2005
Pages 254
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780471743156
ISBN-10 0471743151
Dimensions 1 by 6.25 by 9.25 in.
Weight 1 lbs.
Original list price $24.95
Summaries and Reviews
Amazon.com description: Product Description: In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.

Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.



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Hardcover
Book cover for 9780471743156
 
The price comparison is for this edition
from John Wiley & Sons Inc (September 15, 2005)
9780471743156 | details & prices | 254 pages | 6.25 × 9.25 × 1.00 in. | 1.00 lbs | List price $24.95
About: In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived!

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