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Retailing in the 21st Century
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date July 28, 2005
Pages 288
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780471723202
ISBN-10 0471723207
Dimensions 1 by 7.50 by 9.25 in.
Weight 1.12 lbs.
Original list price $154.80
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Summaries and Reviews
Amazon.com description: Product Description: Say what you will about Wal-Mart and the retailing giants. According to authors Chris Thomas and Rick Segel, of Retailing in the 21st Century, there will always be room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. Thomas and Segel show students how to be that merchant.

This book will help students understand how to start a retail business from the ground up. The authors' focus throughout the book is on being organized and purposeful and knowing every step of the way where the business is going and why. The major goals include learning to strategize, expect the best but prepare for the worst, create a positive work environment, and keep yourself and your staff motivated to find the best merchandise and offer it enthusiastically to your customers at a fair price. After reading this book, students will be prepared to be a successful retailer in the 21st century.

Editions
Paperback
Book cover for 9780471723202
 
The price comparison is for this edition
from John Wiley & Sons Inc (July 28, 2005)
9780471723202 | details & prices | 288 pages | 7.50 × 9.25 × 1.00 in. | 1.12 lbs | List price $154.80
About: Say what you will about Wal-Mart and the retailing giants.

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