* How to quickly identify the decision makers
* How to figure out who is the Dominant Influencer (DI)
* How to meet Mr./Ms. Big (it's much easier than you think)
* How to size up Mr./Ms. Big before you've met
* How to develop a detailed plan for calling on executives and howto talk their language by knowing their goals
* Everything you'll need to know about the art of persuasion,including how to win, three things that are necessary to persuadeanother person, how to build trust, and the five most powerfulbuying motives
* How to differentiate yourself from your competitor
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