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Marketing Tourism Destinations: A Strategic Planning Approach
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date February 14, 1992
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780471540670
ISBN-10 0471540676
Dimensions 1 by 6.50 by 9.50 in.
Weight 1.10 lbs.
Original list price $102.95
Summaries and Reviews
Amazon.com description: Product Description: Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

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Hardcover
Book cover for 9780471540670
 
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from John Wiley & Sons Inc (February 14, 1992)
9780471540670 | details & prices | 6.50 × 9.50 × 1.00 in. | 1.10 lbs | List price $102.95
About: Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe.

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