search for books and compare prices
cover image
Essentials of Marketing Research
Price
Store
Arrives
Preparing
Shipping

Jump quickly to results on these stores:

The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date November 19, 2001
Pages 553
Binding Hardcover
Edition 2 har/cdr
Book category Adult Non-Fiction
ISBN-13 9780471412359
ISBN-10 047141235X
Dimensions 1.25 by 8 by 10 in.
Weight 2 lbs.
Availability§ Out of Print
Original list price $186.05
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.

Editions
Hardcover
Book cover for 9780471170686 Book cover for 9780471412359
 
The price comparison is for this edition
2 har/cdr edition from John Wiley & Sons Inc (November 19, 2001)
9780471412359 | details & prices | 553 pages | 8.00 × 10.00 × 1.25 in. | 2.95 lbs | List price $186.05
About: Contains detailed discussions of the process, with numerous examples from the industry.
from John Wiley & Sons Inc (January 1, 1999)
9780471170686 | details & prices | 623 pages | 8.25 × 10.25 × 1.00 in. | 2.90 lbs | List price $92.30
About: Managers all over the world make decisions on product and service related issues on a regular basis.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.