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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
John Wiley & Sons Inc
Publication date
November 19, 2001
Pages
553
Binding
Hardcover
Edition
2 har/cdr
Book category
Adult Non-Fiction
ISBN-13
9780471412359
ISBN-10
047141235X
Dimensions
1.25 by 8 by 10 in.
Weight
2 lbs.
Availability§
Out of Print
Original list price
$186.05
§As reported by publisher
Amazon.com says people who bought this book also bought:
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck | Influence | International Marketing | Integrated Advertising, Promotion, and Marketing Communications | Strategic Management + Online | The Psychology of Attitudes & Attitude Change | Consumer Behavior and Marketing Strategy | Made to Stick | What Money Can't Buy
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck | Influence | International Marketing | Integrated Advertising, Promotion, and Marketing Communications | Strategic Management + Online | The Psychology of Attitudes & Attitude Change | Consumer Behavior and Marketing Strategy | Made to Stick | What Money Can't Buy
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
Editions
Hardcover
The price comparison is for this edition
2 har/cdr edition from John Wiley & Sons Inc (November 19, 2001)
9780471412359 | details & prices | 553 pages | 8.00 × 10.00 × 1.25 in. | 2.95 lbs | List price $186.05
About: Contains detailed discussions of the process, with numerous examples from the industry.
About: Contains detailed discussions of the process, with numerous examples from the industry.
from John Wiley & Sons Inc (January 1, 1999)
9780471170686 | details & prices | 623 pages | 8.25 × 10.25 × 1.00 in. | 2.90 lbs | List price $92.30
About: Managers all over the world make decisions on product and service related issues on a regular basis.
About: Managers all over the world make decisions on product and service related issues on a regular basis.
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