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Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date June 1, 1994
Binding Hardcover
Edition 2 sub
Book category Adult Non-Fiction
ISBN-13 9780471310952
ISBN-10 0471310956
Dimensions 0.75 by 6 by 9.25 in.
Weight 1.25 lbs.
Availability§ Out of Print
Original list price $55.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: A practical compendium of the best, inexpensive marketing techniques for small businesses and service firms. Presents useful ideas in a straightforward, step-by-step manner. Features suggestions for selling, advertising, publicity, promotion and customer service—all designed for low-cost but effective implementation. This edition contains thorough coverage of the latest methods in the age of the PC, fax, E-mail and laser printer plus a new chapter, Beyond Market Niching, which emphasizes how to anticipate what's next within the markets you've targeted and becoming the only viable alternative to meet your customers' needs.

Editions
Hardcover
Book cover for 9780471310952
 
The price comparison is for this edition
2 sub edition from John Wiley & Sons Inc (June 1, 1994)
9780471310952 | details & prices | 6.00 × 9.25 × 0.75 in. | 1.25 lbs | List price $55.00
About: A practical compendium of the best, inexpensive marketing techniques for small businesses and service firms.
Paperback
Book cover for 9780471310945
 
2 edition from John Wiley & Sons Inc (June 1, 1994)
9780471310945 | details & prices | 6.00 × 9.00 × 0.75 in. | 0.85 lbs | List price $14.95
About: A practical compendium of the best, inexpensive marketing techniques for small businesses and service firms.

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