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Big Brands Big Trouble: Lessons Learned the Hard Way
By
Jack Trout
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Bibliographic Detail
Publisher
John Wiley & Sons Inc
Publication date
November 13, 2002
Binding
Paperback
Edition
Reprint
Book category
Adult Non-Fiction
ISBN-13
9780471263036
ISBN-10
0471263036
Dimensions
0.50 by 5.50 by 9.50 in.
Weight
0.90 lbs.
Availability§
Out of Print
Original list price
$32.00
§As reported by publisher
Summaries and Reviews
(view table of contents)
Editions
Hardcover
from John Wiley & Sons Inc (October 5, 2001); titled "Big Brands Big Trouble: Lessons Learned the Hard Way"
9780471414322 | details & prices | 223 pages | 6.50 × 9.50 × 0.75 in. | 1.15 lbs | List price $45.00
About: Outlines the mistakes companies and CEOs make when marketing and designing their products, discussing differentiation, line extension, categorization, truth versus perception, marketing research, and arrogance.
About: Outlines the mistakes companies and CEOs make when marketing and designing their products, discussing differentiation, line extension, categorization, truth versus perception, marketing research, and arrogance.
Paperback
The price comparison is for this edition
Reprint edition from John Wiley & Sons Inc (November 13, 2002); titled "Big Brands Big Trouble: Lessons Learned the Hard Way"
9780471263036 | details & prices | 5.50 × 9.50 × 0.50 in. | 0.90 lbs | List price $32.00
CD/Spoken Word
With Jeff Woodman (other contributor) |
Abridged edition from Penton Overseas Inc (April 1, 2002); titled "Big Brands Big Trouble: Lessons Learned the Hard Way"
9781591251507 | details & prices | 5.50 × 7.75 × 1.00 in. | 0.22 lbs | List price $18.95
About: Outlines the mistakes companies and CEOs make when marketing and designing their products, discussing differentiation, line extension, categorization, truth versus perception, marketing research, and arrogance.
About: Outlines the mistakes companies and CEOs make when marketing and designing their products, discussing differentiation, line extension, categorization, truth versus perception, marketing research, and arrogance.
Cassette/Spoken Word
With Jeff Woodman (other contributor) |
Abridged edition from Penton Overseas Inc (August 1, 2002)
9781591251491 | details & prices | 4.50 × 7.00 × 1.00 in. | 0.32 lbs | List price $18.95
About: Outlines the mistakes companies and CEOs make when marketing and designing their products, discussing differentiation, line extension, categorization, truth versus perception, marketing research, and arrogance.
About: Outlines the mistakes companies and CEOs make when marketing and designing their products, discussing differentiation, line extension, categorization, truth versus perception, marketing research, and arrogance.
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