Introducing students to the world of business is interesting, fun, and challenging â especially with the tried-and-true new edition of Boone/Kurtzâs Contemporary Business 12e.
Contemporary Business 12e contains all of the most important introductory business topics, using the most current and interesting examples happening right now in the business world. The authors have incorporated a new business case throughout â focusing on The Second City â to bring business concepts into a realm that students are excited about.
Opening new doors of possibility can be difficult. Contemporary Business 12e gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople.
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