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Global Marketing Management
By
Masaaki Kotabe and
Kristiaan Helsen
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Bibliographic Detail
Publisher
John Wiley & Sons Inc
Publication date
January 7, 2010
Pages
725
Binding
Paperback
Edition
5 pap/psc
Book category
Adult Non-Fiction
ISBN-13
9780470381113
ISBN-10
0470381116
Dimensions
1 by 8.25 by 10.50 in.
Weight
3.16 lbs.
Availability§
Out of Print
Original list price
$274.10
§As reported by publisher
Amazon.com says people who bought this book also bought:
If Not You, Who?: It's Your Life; Make it Count | Strategic Brand Management | Creative Strategy in Advertising | Hey, Whipple, Squeeze This | Fundamentals of Corporate Finance
If Not You, Who?: It's Your Life; Make it Count | Strategic Brand Management | Creative Strategy in Advertising | Hey, Whipple, Squeeze This | Fundamentals of Corporate Finance
Summaries and Reviews
Amazon.com description: Product Description: Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.” The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today.
Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
Editions
Hardcover
3 edition from John Wiley & Sons Inc (September 30, 2005)
9780471718246 | details & prices | 736 pages | List price $133.50
About: Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.
About: Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.
With Kristiaan Helsen |
3 edition from John Wiley & Sons Inc (November 6, 2003)
9780471230625 | details & prices | 768 pages | 8.75 × 11.25 × 1.50 in. | 3.95 lbs | List price $205.90
About: The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment.
About: The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment.
With Kristiaan Helsen |
Updated edition from John Wiley & Sons Inc (November 1, 2001)
9780471203698 | details & prices | List price $92.30
About: Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.
About: Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.
With Dick King-Smith, Kristiaan Helsen, David Parkins (other contributor), Bernard Cribbins (other contributor) |
from John Wiley & Sons Inc (September 1, 2000)
9780471372899 | details & prices | 739 pages | 8.00 × 10.00 × 1.50 in. | 3.55 lbs | List price $116.45
This edition also contains Sophie's Tom
This edition also contains Sophie's Tom
With Kristiaan Helsen |
from John Wiley & Sons Inc (November 1, 1997)
9780471592884 | details & prices | 712 pages | 8.75 × 10.75 × 1.50 in. | 3.40 lbs | List price $93.75
About: Get the Global Edge in Marketing "The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues.
About: Get the Global Edge in Marketing "The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues.
Paperback
The price comparison is for this edition
With Kristiaan Helsen |
5 pap/psc edition from John Wiley & Sons Inc (January 7, 2010)
9780470381113 | details & prices | 725 pages | 8.25 × 10.50 × 1.00 in. | 3.16 lbs | List price $274.10
About: Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.
About: Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.
With Kristiaan Helsen |
4 pck edition from John Wiley & Sons Inc (January 9, 2007)
9780471755272 | details & prices | 682 pages | 8.50 × 10.75 × 1.00 in. | 2.90 lbs | List price $210.20
About: Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing.
About: Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing.
With Kristiaan Helsen |
3 edition from Academic Internet Pub Inc (October 31, 2006)
9781428806023 | details & prices | 520 pages | 8.50 × 10.75 × 1.50 in. | 2.55 lbs | List price $38.95
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