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Gimme!: Human Nature of Successful Marketing
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Bibliographic Detail
Publisher
John Wiley & Sons Inc
Publication date
February 16, 2007
Pages
216
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780470100295
ISBN-10
047010029X
Dimensions
1.25 by 6 by 9.25 in.
Weight
0.90 lbs.
Original list price
$24.95
Summaries and Reviews
Amazon.com description: Product Description: In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
Editions
Hardcover
The price comparison is for this edition
from John Wiley & Sons Inc (February 16, 2007)
9780470100295 | details & prices | 216 pages | 6.00 × 9.25 × 1.25 in. | 0.90 lbs | List price $24.95
About: In Gimme!
About: In Gimme!
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