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Working With Agencies: An Insider's Guide
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date December 30, 2005
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780470024614
ISBN-10 0470024615
Original list price $55.01
Summaries and Reviews
Amazon.com description: Product Description: The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.

Editions
Hardcover
Book cover for 9780470024614
 
The price comparison is for this edition
from John Wiley & Sons Inc (December 30, 2005)
9780470024614 | details & prices | List price $55.01
About: The client/agency relationship is an area fraught with potential problems.
Miscellaneous
from John Wiley & Sons Inc (November 29, 2005)
9780470024621 | details & prices | 218 pages | List price $60.00

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