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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
By
Laurie Young
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Bibliographic Detail
Publisher
John Wiley & Sons Inc
Publication date
January 9, 2006
Pages
432
Book category
Adult Non-Fiction
ISBN-13
9780470017166
ISBN-10
0470017163
Published in
Great Britain
Original list price
$55.00
Summaries and Reviews
Editions
Hardcover
from John Wiley & Sons Inc (September 23, 2005)
9780470011737 | details & prices | 417 pages | 6.00 × 9.00 × 1.25 in. | 1.64 lbs | List price $75.00
About: Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike.
About: Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike.
Miscellaneous
The price comparison is for this edition
from John Wiley & Sons Inc (January 9, 2006)
9780470017166 | details & prices | 432 pages | List price $55.00
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