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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date January 9, 2006
Pages 432
Book category Adult Non-Fiction
ISBN-13 9780470017166
ISBN-10 0470017163
Published in Great Britain
Original list price $55.00
Summaries and Reviews
Editions
Hardcover
Book cover for 9780470011737
 
from John Wiley & Sons Inc (September 23, 2005)
9780470011737 | details & prices | 417 pages | 6.00 × 9.00 × 1.25 in. | 1.64 lbs | List price $75.00
About: Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike.
Miscellaneous
The price comparison is for this edition
from John Wiley & Sons Inc (January 9, 2006)
9780470017166 | details & prices | 432 pages | List price $55.00

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