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How Audiences Decide: A Cognitive Approach to Business Communication
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Bibliographic Detail
Publisher Routledge
Publication date December 20, 2010
Pages 398
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780415879002
ISBN-10 0415879000
Dimensions 0.75 by 7 by 9.75 in.
Weight 1.60 lbs.
Original list price $73.95
Summaries and Reviews
Amazon.com description: Product Description:

How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques―including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals―and examines the empirical evidence supporting each of them.



Editions
Hardcover
Book cover for 9780415878999
 
from Routledge (December 21, 2010)
9780415878999 | details & prices | 398 pages | 7.00 × 10.00 × 1.00 in. | 1.95 lbs | List price $125.00
About: How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business.
Paperback
Book cover for 9780415879002
 
The price comparison is for this edition
from Routledge (December 20, 2010)
9780415879002 | details & prices | 398 pages | 7.00 × 9.75 × 0.75 in. | 1.60 lbs | List price $73.95
About: How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business.

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