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Now in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with :
- a completely new introductory chapter emphasizing decision-making and behavioral biases
- intensive application to current issues including the sub-prime financial crisis and global competition
- streamlined presentation focusing on the economics that managers need to know.
As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance.
The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management.
Truly useful economics for managers.
An accompanying website, featuring a wealth of supplementary material, is available at http://www.comp.nus.edu.sg/~ipng/ed4.htm
About: The new fifth edition of Managerial Economics is an ideal text for any course focusing on the practical application of micro-economic principles to management.
About: Now in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with : a completely new introductory chapter emphasizing decision-making and behavioral biases intensive application to current issues including the sub-prime financial crisis and global competition streamlined presentation focusing on the economics that managers need to know.
About: Managerial Economics develops simple, practical tools and concepts for business students as well as practising managers.
About: The Study Guide to Accompany Managerial Economics, Third Edition provides students with the homework drill necessary to fully understand and apply concepts covered in the textbook Managerial Economics, Third Edition.
About: Now in its third edition, this highly readable, non-technical introduction to the essential microeconomic principles is perfect for business managers.
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