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Airline E-commerce
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Bibliographic Detail
Publisher Routledge
Publication date May 31, 2016
Binding Paperback
Edition 1
Book category Adult Non-Fiction
ISBN-13 9780415775809
ISBN-10 0415775809
Original list price $69.95
Summaries and Reviews
Amazon.com description: Product Description:

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world.

This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation.

  • Digital properties & features
  • E-marketing
  • E-sales & distribution
  • Web customer service
  • E-commerce organization
  • E-commerce strategy

Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.



Editions
Hardcover
Book cover for 9780415775793
 
1 edition from Routledge (May 31, 2016)
9780415775793 | details & prices | List price $165.00
Paperback
Book cover for 9780415775809
 
The price comparison is for this edition
1 edition from Routledge (May 31, 2016)
9780415775809 | details & prices | List price $69.95
About: From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue.

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