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Retailing in Emerging Markets: A Policy and Strategy Perspective
By Malobi Mukherjee (editor), Richard Cuthbertson (editor) and Elizabeth Howard (editor)
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Bibliographic Detail
Publisher Routledge
Publication date October 9, 2014
Pages 279
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780415730877
ISBN-10 0415730872
Dimensions 1 by 6.25 by 9.50 in.
Weight 1.40 lbs.
Published in Great Britain
Original list price $160.00
Summaries and Reviews
Amazon.com description: Product Description:

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders.

While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole.

This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.



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Hardcover
Book cover for 9780415730877
 
The price comparison is for this edition
With Richard Cuthbertson (other contributor), Malobi Mukherjee (other contributor) | from Routledge (October 9, 2014)
9780415730877 | details & prices | 279 pages | 6.25 × 9.50 × 1.00 in. | 1.40 lbs | List price $160.00
About: Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies.

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