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Reputation Management: The Key to Successful Public Relations and Corporate Communication
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Bibliographic Detail
Publisher Routledge
Publication date March 10, 2015
Pages 408
Binding Hardcover
Edition 3
Book category Adult Non-Fiction
ISBN-13 9780415716277
ISBN-10 0415716276
Dimensions 1 by 7 by 9.75 in.
Weight 2.10 lbs.
Original list price $205.00
Summaries and Reviews
Amazon.com description: Product Description:

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.

Updates to the third edition include:

  • Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter.
  • Opening vignettes, examples, and case studies have been updated in each chapter.
  • Additional case studies and examples with an international focus have been added.


Editions
Hardcover
Book cover for 9780415716277
 
The price comparison is for this edition
With John Doorley | 3 edition from Routledge (March 10, 2015)
9780415716277 | details & prices | 408 pages | 7.00 × 9.75 × 1.00 in. | 2.10 lbs | List price $205.00
About: Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders.
Paperback
Book cover for 9780415716284
 
With John Doorley | 3 edition from Routledge (February 25, 2015)
9780415716284 | details & prices | 408 pages | 7.00 × 10.00 × 0.75 in. | 1.74 lbs | List price $79.95
About: Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders.

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