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The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries
By
Anne Geniets
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Bibliographic Detail
Publisher
Routledge
Publication date
April 4, 2013
Pages
188
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780415640664
ISBN-10
0415640660
Dimensions
0.75 by 6.25 by 9 in.
Original list price
$145.00
Summaries and Reviews
Editions
Hardcover
The price comparison is for this edition
from Routledge (April 4, 2013)
9780415640664 | details & prices | 188 pages | 6.25 × 9.00 × 0.75 in. | 0.95 lbs | List price $145.00
Paperback
Reprint edition from Routledge (April 27, 2016)
9781138689435 | details & prices | 188 pages | List price $49.95
About: The Global News Challenge tackles one of the timeliest topics in mass communication todayâthe challenges facing international broadcasters with universal branding strategies in developing countries.
About: The Global News Challenge tackles one of the timeliest topics in mass communication todayâthe challenges facing international broadcasters with universal branding strategies in developing countries.
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