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Demand Driven Strategic Planning
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Bibliographic Detail
Publisher Routledge
Publication date August 13, 2012
Pages 180
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780415626392
ISBN-10 0415626390
Dimensions 0.25 by 6.75 by 9.50 in.
Weight 0.80 lbs.
Published in Great Britain
Original list price $45.95
Summaries and Reviews
Amazon.com description: Product Description:

This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of ‘collective-action’ thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today’s complex environment and enhance their prospects of success.



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