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Corporate Level Strategy: Theory and Applications
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Bibliographic Detail
Publisher Routledge
Publication date October 18, 2010
Pages 250
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780415553421
ISBN-10 0415553423
Dimensions 0.50 by 6.75 by 9.50 in.
Weight 1.15 lbs.
Published in Great Britain
Original list price $60.95
Summaries and Reviews
Amazon.com description: Product Description:

The challenges faced by diversified corporations – firms that operate in more than one industry or market – have changed over the years. There is now a wide range of strategies, including corporate level strategy, to add competitive advantage to these corporations as a whole.

In Corporate Level Strategy, Furrer guides the reader in developing the ability to consider the impact of change and other important environmental forces on the opportunities for establishing and sustaining corporate advantage by exploring three fundamental questions:

 

  • Why are some companies highly specialized, while others embrace a wide range of products, markets and activities?
  • What is the link between scope and performance?
  • What can we say about the management of multi-business firms in terms of structure, management systems and leadership?

 

Replete with case studies and international examples, and featuring a companion website, this incisive book is an ideal read for advanced undergraduate and postgraduate students.



Editions
Hardcover
Book cover for 9780415553414 Book cover for 9780415727211
 
2 revised edition from Routledge (April 16, 2016)
9780415727211 | details & prices | 280 pages | List price $205.00
About: The challenges faced by diversified corporations―firms that operate in more than one industry or market―have changed over the years.
from Routledge (October 27, 2010)
9780415553414 | details & prices | 250 pages | 7.25 × 10.25 × 0.75 in. | 1.50 lbs | List price $180.00
About: The challenges faced by diversified corporations – firms that operate in more than one industry or market – have changed over the years.
Paperback
Book cover for 9780415553421
 
2 pap/psc edition from Routledge (July 31, 2016)
9780415727228 | details & prices | 284 pages | 6.75 × 9.50 × 0.75 in. | 1.35 lbs | List price $67.95
The price comparison is for this edition
from Routledge (October 18, 2010)
9780415553421 | details & prices | 250 pages | 6.75 × 9.50 × 0.50 in. | 1.15 lbs | List price $60.95
About: The challenges faced by diversified corporations – firms that operate in more than one industry or market – have changed over the years.

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