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The Routledge Handbook of Strategic Communication
By Derina Holtzhausen (editor) and Ansgar Zerfass (editor)
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Bibliographic Detail
Publisher Routledge
Publication date December 5, 2014
Pages 596
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780415530019
ISBN-10 0415530016
Dimensions 1.75 by 7 by 10 in.
Weight 2.65 lbs.
Original list price $215.00
Summaries and Reviews
Amazon.com description: Product Description:

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

• Conceptual foundations,

• Institutional and organizational dimensions,

• Implementing strategic communication, and

• Domains of practice

An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.



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Hardcover
Book cover for 9780415530019
 
The price comparison is for this edition
With Derina Holtzhausen (other contributor) | from Routledge (December 5, 2014); titled "The Routledge Handbook of Strategic Communication"
9780415530019 | details & prices | 596 pages | 7.00 × 10.00 × 1.75 in. | 2.65 lbs | List price $215.00
About: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field.

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