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The Americanization of European Business: The Marshall Plan and the Transfer of Us Management Models
By Matthias Kipping (editor) and Ove Bjarnar (editor)
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Bibliographic Detail
Publisher Routledge
Publication date July 1, 1998
Pages 235
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780415171915
ISBN-10 0415171911
Dimensions 1 by 6.75 by 9.50 in.
Weight 1.30 lbs.
Published in Great Britain
Original list price $210.00
Summaries and Reviews
Amazon.com description: Product Description: This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.

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Hardcover
Book cover for 9780415171915
 
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from Routledge (July 1, 1998)
9780415171915 | details & prices | 235 pages | 6.75 × 9.50 × 1.00 in. | 1.30 lbs | List price $210.00
About: This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s.

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