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Creating Product Strategies
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Bibliographic Detail
Publisher Thomson Learning Emea
Publication date April 1, 1996
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780415132565
ISBN-10 0415132568
Dimensions 0.50 by 6 by 8.50 in.
Weight 0.50 lbs.
Availability§ Out of Print
Published in Great Britain
Original list price $33.99
§As reported by publisher
Summaries and Reviews description: Product Description: Are you getting your products right? Marketing in the 1990s is being challenged by the increasing sophistication of consumers, together with their rising expectations about the pace of innovation. Developing new products or transforming old ones is an important part of any company's strategy. This text seeks to show how to stimulate the creativity needed to generate product ideas. It includes examples, exercises, creativity techniques worksheets and checklists and aims to show readers how to generate ideas to make a product or service relevant to customers needs. This work is one of the new "Marketing for Managers" series of workbooks focusing on key marketing techniques to help the reader develop expertise in market planning and management.

Book cover for 9780415132565
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from Thomson Learning Emea (April 1, 1996)
9780415132565 | details & prices | 6.00 × 8.50 × 0.50 in. | 0.50 lbs | List price $33.99
About: Are you getting your products right?

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