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By
Barrie Gunter and
Adrian Furnham
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Bibliographic Detail
Publisher
Routledge
Publication date
August 1, 1992
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780415075343
ISBN-10
0415075343
Dimensions
1 by 6 by 8.75 in.
Weight
0.85 lbs.
Availability§
Out of Print
Published in
Great Britain
Original list price
$98.99
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. In analysing the personality values and life-style characteristics of consumers, researchers attempt to label and predict certain patterns of buying behaviour. Such 'psychological' segmentation of the market can provide important information about patterns of buying which is directly relevant to marketing strategists whether they are planning a marketing campaign or developing new products.
This book introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups including the elderly and the women's market. It uses case study material to focus on some specific products from cameras to pet food. It also provides a comprehensive review of the current literature and a critique of the field, assessing how far researchers can rely on the consumer traits they have identified and discussing the controversies that arise as personalities and life-styles are classified.
This book introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups including the elderly and the women's market. It uses case study material to focus on some specific products from cameras to pet food. It also provides a comprehensive review of the current literature and a critique of the field, assessing how far researchers can rely on the consumer traits they have identified and discussing the controversies that arise as personalities and life-styles are classified.
Editions
Hardcover
from Routledge (November 25, 2014)
9781138832459 | details & prices | 202 pages | List price $140.00
About: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice.
About: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice.
The price comparison is for this edition
from Routledge (August 1, 1992)
9780415075343 | details & prices | 6.00 × 8.75 × 1.00 in. | 0.85 lbs | List price $98.99
About: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice.
About: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice.
Paperback
from Routledge (October 15, 2015)
9781138832466 | details & prices | 202 pages | List price $50.00
About: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice.
About: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice.
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