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Our Master's Voice: Advertising
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Jump down to see edition details for Our Master''s Voice: Advertising: Hardcover | Paperback
Jump down to see edition details for Danger in Ancient Rome: Hardcover | Paperback | Library | Prebinding
Bibliographic Detail
Publisher Ayer Co Pub
Publication date June 1, 1976
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780405080449
ISBN-10 0405080441
Availability§ Publisher Out of Business
Original list price $30.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: The advertising business is taken to mean the total apparatus of newspaper and magazine publishing in A merica, plus radio broadcasting, and with important qualifications the movies; plus the advertising agency structure, car card, poster, and direct-by-mail companies, plus the services of supply: printing, lithography, engraving, etc. which are largely dependent upon the advertising business for their existence. The advertising technique is taken to mean the technique of manufacturing customers by producing systematized illusions of value or desirability in the minds of the particular public at which the technique is directed. The book is an attempt, by an advertising man and journalist, to tell how and why the traditional conception and function of journalism has lapsed in this country. It describes the progressive seizure and use, by business, of the apparatus of social communication in A merica. Naturally, this story has not been covered ,has not been considered fit to print, in any newspaper or magazine dependent for its existence upon advertising. In attempting to examine the phenomenon of American advertising in the context of the culture it became necessary to examine the culture itself and even to trace its economic and ideological origins. This enlargement of scope necessitated a somewhat cursory and inadequate treatment of many detailed aspects of the subject.
(Typographical errors above are due to OCR software and don't occur in the book.)

About the Publisher

Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.

Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text.

Editions
This edition contains multiple works--typically stories or entire novels--that are found in different collections. Below find each work in this edition grouped by how you can find each.
Editions for the work Our Master''s Voice: Advertising
Hardcover
The price comparison is for this edition
With Kate Messner, Kelley Mcmorris (other contributor) | from Ayer Co Pub (June 1, 1976); titled "Our Master's Voice: Advertising"
9780405080449 | details & prices | List price $30.00
This edition also contains Danger in Ancient Rome
About: The advertising business is taken to mean the total apparatus of newspaper and magazine publishing in A merica, plus radio broadcasting, and with important qualifications the movies; plus the advertising agency structure, car card, poster, and direct-by-mail companies, plus the services of supply: printing, lithography, engraving, etc.
Paperback
Book cover for 9781409769736
 
from Lightning Source Inc (June 30, 2008); titled "Our Master's Voice: Advertising"
9781409769736 | details & prices | 408 pages | List price $31.45
Editions for the work Danger in Ancient Rome
Hardcover
The price comparison is for this edition
With James Rorty, Kate Messner | from Ayer Co Pub (June 1, 1976); titled "Our Master's Voice: Advertising"
9780405080449 | details & prices | List price $30.00
This edition also contains Our Master''s Voice: Advertising
About: The advertising business is taken to mean the total apparatus of newspaper and magazine publishing in A merica, plus radio broadcasting, and with important qualifications the movies; plus the advertising agency structure, car card, poster, and direct-by-mail companies, plus the services of supply: printing, lithography, engraving, etc.
Paperback
Book cover for 9780545639170
 
With Kate Messner | from Scholastic Pr (June 30, 2015)
9780545639170 | details & prices | 129 pages | 5.25 × 7.50 × 0.25 in. | Rec. grade levels 3-4 | 0.25 lbs | List price $5.99
Library
Book cover for 9780545639187
 
With Kate Messner | from Scholastic Pr (June 30, 2015)
9780545639187 | details & prices | 129 pages | 6.00 × 9.00 × 0.50 in. | Rec. grade levels 3-4 | 0.80 lbs | List price $17.99
Prebinding
Book cover for 9780606370448
 
With Kate Messner | Reprint edition from Turtleback Books (June 30, 2015)
9780606370448 | details & prices | 129 pages | 5.25 × 7.50 × 0.75 in. | Rec. grade levels 3-4 | 0.45 lbs | List price $16.00

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