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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
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Jump down to see edition details for: Paperback | Cassette/Spoken Word
Bibliographic Detail
Publisher Mariner Books
Publication date October 1, 1998
Pages 388
Binding Paperback
Edition 3 rev exp
Book category Adult Non-Fiction
ISBN-13 9780395906255
ISBN-10 0395906253
Dimensions 1 by 6.75 by 9 in.
Weight 1.05 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $15.00
§As reported by publisher
Summaries and Reviews
Summary
Identifies the fastest growing markets, and discusses recession strategies, modern consumers, targeted prospects, technology, and management (view table of contents)
Amazon.com description: Product Description:
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.


Editions
Paperback
Book cover for 9780395644966 Book cover for 9780395906255
 
The price comparison is for this edition
3 rev exp edition from Mariner Books (October 1, 1998)
9780395906255 | details & prices | 388 pages | 6.75 × 9.00 × 1.00 in. | 1.05 lbs | List price $15.00
About: Identifies the fastest growing markets, and discusses recession strategies, modern consumers, targeted prospects, technology, and management
With Charles Soule, Dan Jackson (other contributor), Alberto Jimenez Alburquerque (other contributor) | Rev&updtd edition from Houghton Mifflin (September 1, 1993)
9780395644966 | details & prices | 6.00 × 9.00 × 1.00 in. | 1.00 lbs | List price $12.95
This edition also contains Letter 44 2: Redshift
About: Identifies the fastest growing markets, and discusses recession strategies, modern consumers, targeted prospects, technology, and management
Cassette/Spoken Word
from Guerilla Marketing Intl (August 1, 1992)
9781881668008 | details & prices | List price $15.95

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