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Bibliographic Detail
Publisher
Random House Inc
Publication date
October 1, 1986
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780394552736
ISBN-10
0394552733
Availability§
Publisher Out of Business
Original list price
$2.98
§As reported by publisher
Summaries and Reviews
Summary
A financial writer with exclusive access to the Coca-Cola Company introduces the men who weathered the corportate storms of the early 1980s and then examines how they came to make the controversial marketing decision
Editions
Hardcover
The price comparison is for this edition
from Random House Inc (October 1, 1986)
9780394552736 | details & prices | List price $2.98
About: A financial writer with exclusive access to the Coca-Cola Company introduces the men who weathered the corportate storms of the early 1980s and then examines how they came to make the controversial marketing decision
About: A financial writer with exclusive access to the Coca-Cola Company introduces the men who weathered the corportate storms of the early 1980s and then examines how they came to make the controversial marketing decision
Paperback
With Sam Lloyd |
Reprint edition from Select Penguin (December 1, 1987)
9780140104080 | details & prices | List price $4.50
This edition also contains Chief Rhino to the Rescue!
This edition also contains Chief Rhino to the Rescue!
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