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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
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Bibliographic Detail
Publisher W W Norton & Co Inc
Publication date March 5, 2012
Pages 354
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9780393341256
ISBN-10 0393341259
Dimensions 1 by 5.50 by 8.25 in.
Weight 0.64 lbs.
Original list price $17.95
Summaries and Reviews description: Product Description:

"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." ―Booklist, starred review

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate―as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

Book cover for 9780393076011
from W W Norton & Co Inc (February 21, 2011)
9780393076011 | details & prices | 354 pages | 5.75 × 8.50 × 1.50 in. | 0.95 lbs | List price $26.95
About: A field guide to the visionaries―and the fans―who are reinventing the art of storytelling.
Book cover for 9780393341256
The price comparison is for this edition
Reprint edition from W W Norton & Co Inc (March 5, 2012)
9780393341256 | details & prices | 354 pages | 5.50 × 8.25 × 1.00 in. | 0.64 lbs | List price $17.95
About: "A broad and deep look at how electronic media are changing storytelling…Completely fascinating.

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