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Data, Expert Knowledge, and Decisions: An Interdisciplinary Approach With Emphasis on Marketing Applications
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Jump down to see edition details for Data, Expert Knowledge, and Decisions: An Interdisciplinary Approach With Emphasis on Marketing Applications: Hardcover | Paperback
Jump down to see edition details for Knitting Basics: A Step-by-step Course for First Time Knitters: Hardcover | Paperback
Jump down to see edition details for Knitting Basics: A Step-by-step Course for First Time Knitters: Hardcover | Paperback
Bibliographic Detail
Publisher
Springer Verlag
Publication date
May 1, 1988
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780387190389
ISBN-10
0387190384
Published in
Europe
Original list price
$59.40
Summaries and Reviews
Amazon.com description: Product Description: Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.
Editions
Editions for the work Data, Expert Knowledge, and Decisions: An Interdisciplinary Approach With Emphasis on Marketing Applications
Hardcover
The price comparison is for this edition
With Tracey Lord |
from Springer Verlag (May 1, 1988)
9780387190389 | details & prices | List price $59.40
This edition also contains Knitting Basics: A Step-by-step Course for First Time Knitters
About: Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications.
This edition also contains Knitting Basics: A Step-by-step Course for First Time Knitters
About: Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications.
Paperback
With Wolfgang A. Gaul (other contributor) |
Reprint edition from Springer Verlag (January 7, 2012); titled "Data, Expert Knowledge and Decisions: An Interdisciplinary Approach With Emphasis on Marketing Applications"
9783642734915 | details & prices | 388 pages | List price $129.00
Editions for the work Knitting Basics: A Step-by-step Course for First Time Knitters
Hardcover
The price comparison is for this edition
With Wolfgang Gaul, Martin Schader (other contributor) |
from Springer Verlag (May 1, 1988); titled "Data, Expert Knowledge, and Decisions: An Interdisciplinary Approach With Emphasis on Marketing Applications"
9780387190389 | details & prices | List price $59.40
This edition also contains Data, Expert Knowledge, and Decisions: An Interdisciplinary Approach With Emphasis on Marketing Applications
About: Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications.
This edition also contains Data, Expert Knowledge, and Decisions: An Interdisciplinary Approach With Emphasis on Marketing Applications
About: Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications.
Paperback
from Cico Books (April 15, 2015); titled "Knitting Basics: A Step-by-Step Course for First-Time Knitters"
9781782491941 | details & prices | 175 pages | 8.25 × 11.00 × 0.75 in. | 1.55 lbs | List price $24.95
About: If you would like to start knitting but donât have anyone to show you how, or if you know the basics of knitting but would like to improve and learn the more complex skills of shaping, lace patterns and colorwork, then 'Knitting Basics' is for you.
About: If you would like to start knitting but donât have anyone to show you how, or if you know the basics of knitting but would like to improve and learn the more complex skills of shaping, lace patterns and colorwork, then 'Knitting Basics' is for you.
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