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Digital Television Strategies: Business Challenges and Opportunities
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Bibliographic Detail
Publisher
Palgrave Macmillan
Publication date
January 18, 2003
Pages
196
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780333992951
ISBN-10
0333992954
Dimensions
0.75 by 6.50 by 9.50 in.
Weight
1 lbs.
Published in
Great Britain
Original list price
$115.00
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?
Editions
Hardcover
The price comparison is for this edition
from Palgrave Macmillan (January 18, 2003)
9780333992951 | details & prices | 196 pages | 6.50 × 9.50 × 0.75 in. | 1.02 lbs | List price $115.00
About: In Britain, America and many other countries television audiences and advertising revenues are declining.
About: In Britain, America and many other countries television audiences and advertising revenues are declining.
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