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Small Business Marketing Management
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Bibliographic Detail
Publisher Macmillan Pub Ltd
Publication date June 1, 2002
Pages 275
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780333990308
ISBN-10 0333990307
Availability§ Apply Direct
Published in Great Britain
Original list price $55.01
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This title is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and "real world" case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance.

Editions
Hardcover
Book cover for 9780333990308
 
The price comparison is for this edition
from Macmillan Pub Ltd (June 1, 2002)
9780333990308 | details & prices | 275 pages | List price $55.01
About: This title is designed to demonstrate how small firm performance is impacted by effective marketing.
Paperback
Book cover for 9780333980750
 
With Terry Mangles | from Palgrave Macmillan (September 6, 2002)
9780333980750 | details & prices | 285 pages | 6.25 × 9.00 × 0.75 in. | 0.95 lbs | List price $73.00

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