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The White Paper Marketing Handbook: How To Generate More Leads and Sales With White Papers, Special Reports, Booklets, and CDs
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Bibliographic Detail
Publisher
South-Western Pub
Publication date
February 28, 2006
Pages
229
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780324300826
ISBN-10
0324300824
Dimensions
0.75 by 6.25 by 9 in.
Weight
1.20 lbs.
Availability§
Out of Print
Original list price
$48.95
§As reported by publisher
Amazon.com says people who bought this book also bought:
Research Papers for Dummies | White Papers for Dummies | Tested Advertising Methods | Secrets of a Freelance Writer | The Copywriter's Handbook | Stories That Sell | Business to Business Direct Marketing | Writing White Papers
Research Papers for Dummies | White Papers for Dummies | Tested Advertising Methods | Secrets of a Freelance Writer | The Copywriter's Handbook | Stories That Sell | Business to Business Direct Marketing | Writing White Papers
Summaries and Reviews
Amazon.com description: Product Description: Discover how white papers can create interest, generate leads, build relationships and drive sales. THE WHITE PAPER MARKETING HANDBOOK is the first of its kind, and offers the inside information from top companies on how to create effective white papers using a variety of media. Practical and loaded with illustrations from industry giants like IBM and Home Depot, THE WHITE PAPER MARKETING HANDBOOK also shows you how white papers fit into successful Integrated Marketing Communications efforts. Get on the cutting-edge of marketing using white papers with THE WHITE PAPER MARKETING HANDBOOK.
Editions
Hardcover
The price comparison is for this edition
from South-Western Pub (February 28, 2006)
9780324300826 | details & prices | 229 pages | 6.25 × 9.00 × 0.75 in. | 1.20 lbs | List price $48.95
About: Discover how white papers can create interest, generate leads, build relationships and drive sales.
About: Discover how white papers can create interest, generate leads, build relationships and drive sales.
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