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The White Paper Marketing Handbook: How To Generate More Leads and Sales With White Papers, Special Reports, Booklets, and CDs
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Bibliographic Detail
Publisher South-Western Pub
Publication date February 28, 2006
Pages 229
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780324300826
ISBN-10 0324300824
Dimensions 0.75 by 6.25 by 9 in.
Weight 1.20 lbs.
Availability§ Out of Print
Original list price $48.95
§As reported by publisher
Summaries and Reviews description: Product Description: Discover how white papers can create interest, generate leads, build relationships and drive sales. THE WHITE PAPER MARKETING HANDBOOK is the first of its kind, and offers the inside information from top companies on how to create effective white papers using a variety of media. Practical and loaded with illustrations from industry giants like IBM and Home Depot, THE WHITE PAPER MARKETING HANDBOOK also shows you how white papers fit into successful Integrated Marketing Communications efforts. Get on the cutting-edge of marketing using white papers with THE WHITE PAPER MARKETING HANDBOOK.

Book cover for 9780324300826
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from South-Western Pub (February 28, 2006)
9780324300826 | details & prices | 229 pages | 6.25 × 9.00 × 0.75 in. | 1.20 lbs | List price $48.95
About: Discover how white papers can create interest, generate leads, build relationships and drive sales.

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