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Content Strategy for the Web
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Bibliographic Detail
Publisher New Riders Pub
Publication date August 17, 2009
Pages 181
Binding Paperback
Edition 1
Book category Adult Non-Fiction
ISBN-13 9780321620064
ISBN-10 0321620062
Dimensions 0.50 by 7 by 9 in.
Weight 0.68 lbs.
Original list price $29.99
Summaries and Reviews
Amazon.com description: Product Description: If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
 
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
 
  • See content strategy (and its business value) explained in plain language
  •  Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays  
  • Learn how to audit and analyze your content
  • Make smarter, achievable decisions about which content to create and how
  • Find out how to maintain consistent, accurate, compelling content over time
  • Get solid, practical advice on staffing for content-related roles and responsibilities
 


Editions
Paperback
Book cover for 9780321620064 Book cover for 9780321808301
 
With Melissa Rach, Sarah Cancilla (other contributor) | 2 edition from New Riders Pub (February 10, 2012)
9780321808301 | details & prices | 197 pages | 7.25 × 9.00 × 0.50 in. | 1.05 lbs | List price $34.99
The price comparison is for this edition
1 edition from New Riders Pub (August 17, 2009)
9780321620064 | details & prices | 181 pages | 7.00 × 9.00 × 0.50 in. | 0.68 lbs | List price $29.99
About: If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online.

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