search for books and compare prices
cover image
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher Hachette Books
Publication date November 15, 2016
Pages 256
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780316359528
ISBN-10 0316359521
Original list price $27.00
Summaries and Reviews
Amazon.com description: Product Description: "A must-read for business leaders and anyone who wants to understand all the implications of a social world."---Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company

From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media--how it works, how it's changing human life, and how we can master it for good and for profit.

In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades.

How did this happen? The scope and pace of these changes have left traditional businesses--and their old-guard marketing gatekeepers--bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did.

In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks--to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media--and to make online content that impacts the world--you must start with the Social Organism.

With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world--a guide not just to social media, but to human life today and where it is headed next.

Editions
Hardcover
Book cover for 9780316359528
 
The price comparison is for this edition
from Hachette Books (November 15, 2016)
9780316359528 | details & prices | 256 pages | List price $27.00
About: "A must-read for business leaders and anyone who wants to understand all the implications of a social world.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.