Amazon.com description: Product Description: Coaching Writers is the first text to outline a complete system for editors to coach journalists. This highly influential text, based on the curriculum and methods of the Poynter Institute, has been updated to include coverage of coaching across media platforms and in diverse newsrooms. It now offers special consideration of ethical concerns. In newsrooms, where the management structure is increasingly flat, everyone needs to be a coach - this book will teach them how. About the Author ROY PETER CLARK and DON FRY are both journalists and teachers at the Poynter Institute, a world-renowned journalism school that gives writing, reporting, and editing seminars to thousands of media professionals each year. Their collaboration began more than 30 years ago at the State University of New York at Stony Brook. Together they have taken the lead in a national movement to improve newspaper writing, a movement that continues today.