search for books and compare prices
By
Dan Woren (narrator) and
Martin Lindstrom
Price
Store
Arrives
Preparing
Shipping
Jump quickly to results on these stores:
The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Bibliographic Detail
Publisher
Random House
Publication date
September 20, 2011
Binding
CD/Spoken Word
Edition
Unabridged
Book category
Adult Non-Fiction
ISBN-13
9780307943330
ISBN-10
030794333X
Dimensions
1.25 by 5.50 by 6.25 in.
Weight
0.55 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$40.00
Other format details
audio
Subjects
§As reported by publisher
Amazon.com says people who bought this book also bought:
Buyology
Buyology
Summaries and Reviews
Amazon.com description: Product Description: Foreword by Morgan Spurlock
From the bestselling author of Buyology comes a shocking insiderâs look at how todayâs global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
Â
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Â
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
Â
   â¢Â New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age â starting when they are still in the womb!
   â¢Â Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isnât their girlfriends).
   â¢Â How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   â¢Â The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberryâs (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
   â¢Â How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers âperfectly tailoredâ to our psychological profiles.
   â¢Â How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.  Â
   â¢Â What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
   â¢Â And much, much more.Â
 This searing expose introduces a new class of tricks, techniques, and seductions â the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.Â
From the Hardcover edition.
From the bestselling author of Buyology comes a shocking insiderâs look at how todayâs global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
Â
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Â
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
Â
   â¢Â New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age â starting when they are still in the womb!
   â¢Â Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isnât their girlfriends).
   â¢Â How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   â¢Â The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberryâs (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
   â¢Â How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers âperfectly tailoredâ to our psychological profiles.
   â¢Â How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.  Â
   â¢Â What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
   â¢Â And much, much more.Â
 This searing expose introduces a new class of tricks, techniques, and seductions â the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.Â
From the Hardcover edition.
Editions
Hardcover
With Morgan Spurlock (other contributor) |
from Crown Pub (September 20, 2011)
9780385531733 | details & prices | 291 pages | 6.25 × 9.25 × 1.00 in. | 1.15 lbs | List price $25.00
Paperback
from Crown Pub (March 17, 2015)
9780385531757 | details & prices | 304 pages | List price $15.00
from Random House (September 20, 2011)
9780307956323 | details & prices | 291 pages | 6.25 × 9.00 × 1.00 in. | 0.85 lbs | List price $19.00
CD/Spoken Word
The price comparison is for this edition
With Dan Woren (other contributor) |
Unabridged edition from Random House (September 20, 2011)
9780307943330 | details & prices | 5.50 × 6.25 × 1.25 in. | 0.55 lbs | List price $40.00
About: Foreword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insiderâs look at how todayâs global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
About: Foreword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insiderâs look at how todayâs global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.