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By
Ian Ayres and
John H. Mayer (narrator)
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Bibliographic Detail
Publisher
Random House
Publication date
September 21, 2010
Binding
CD/Spoken Word
Edition
Unabridged
Book category
Adult Non-Fiction
ISBN-13
9780307748959
ISBN-10
0307748952
Dimensions
1 by 5 by 6 in.
Weight
0.55 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$35.00
Other format details
audio
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If youâve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives.
In Carrot and Sticks, Ian Ayres, the New York Times bestselling author of Super Crunchers, applies the lessons learned from behavioral economicsâthe fascinating new science of rewards and punishmentsâto introduce readers to the concept of âcommitment contractsâ: an easy but high-powered strategy for setting and achieving goals already in use by successful companies and individuals across America. As co-founder of the website stickK.com (where people have entered into their own âcommitment contractsâ and collectively put more than $3 million on the line), Ayres has developed contractsâincluding the one he honored with himself to lose more than twenty pounds in one yearâthat have already helped many find the best way to help themselves at work or home. Now he reveals the strategies that can give you the impetus to meet your personal and professional goals, including how to
Â
⢠motivate your employees
⢠create a monthly budgetÂ
⢠set and meet deadlines
⢠improve your diet
⢠learn a foreign language
⢠finish a report or project youâve been putting off
⢠clear your desk
Â
Ayres shares engaging, often astounding, real-life stories that show the carrot-and-stick principle in action, from the compulsive sneezer who needed a âstickâ (the potential loss of $50 per week to a charity he didnât like) to those who need a carrot with their stick (the New York Times columnist who quit smoking by pledging a friend $5,000 per smoke . . . if she would do the same for him). Youâll learn why you might want to hire a âprofessional naggerâ whom youâll do anything to avoidâno, your spouse wonât do!âand how you can âhand-tieâ your future self to accomplish what you want done now. Youâll find out how a New Zealand ad exec successfully âsold his smoking addiction,â and why Zappos offered new employees $2,000 to quit cigarettes.Â
As fascinating as it is practical, as much about human behavior as about how to change it, Carrots and Sticks is sure to be one of the most talked-about books of the year.
From the Hardcover edition.
In Carrot and Sticks, Ian Ayres, the New York Times bestselling author of Super Crunchers, applies the lessons learned from behavioral economicsâthe fascinating new science of rewards and punishmentsâto introduce readers to the concept of âcommitment contractsâ: an easy but high-powered strategy for setting and achieving goals already in use by successful companies and individuals across America. As co-founder of the website stickK.com (where people have entered into their own âcommitment contractsâ and collectively put more than $3 million on the line), Ayres has developed contractsâincluding the one he honored with himself to lose more than twenty pounds in one yearâthat have already helped many find the best way to help themselves at work or home. Now he reveals the strategies that can give you the impetus to meet your personal and professional goals, including how to
Â
⢠motivate your employees
⢠create a monthly budgetÂ
⢠set and meet deadlines
⢠improve your diet
⢠learn a foreign language
⢠finish a report or project youâve been putting off
⢠clear your desk
Â
Ayres shares engaging, often astounding, real-life stories that show the carrot-and-stick principle in action, from the compulsive sneezer who needed a âstickâ (the potential loss of $50 per week to a charity he didnât like) to those who need a carrot with their stick (the New York Times columnist who quit smoking by pledging a friend $5,000 per smoke . . . if she would do the same for him). Youâll learn why you might want to hire a âprofessional naggerâ whom youâll do anything to avoidâno, your spouse wonât do!âand how you can âhand-tieâ your future self to accomplish what you want done now. Youâll find out how a New Zealand ad exec successfully âsold his smoking addiction,â and why Zappos offered new employees $2,000 to quit cigarettes.Â
As fascinating as it is practical, as much about human behavior as about how to change it, Carrots and Sticks is sure to be one of the most talked-about books of the year.
From the Hardcover edition.
Editions
Miscellaneous
from Bantam Dell Pub Group (September 21, 2010)
9780553907827 | details & prices | 272 pages | List price $26.00
CD/Spoken Word
The price comparison is for this edition
With John H. Mayer (other contributor) |
Unabridged edition from Random House (September 21, 2010)
9780307748959 | details & prices | 5.00 × 6.00 × 1.00 in. | 0.55 lbs | List price $35.00
This edition also contains Carrots and Sticks: The New Science of High-powered Incentives
About: Could you lose weight if you put $20,000 at risk?
This edition also contains Carrots and Sticks: The New Science of High-powered Incentives
About: Could you lose weight if you put $20,000 at risk?
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