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The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office
By
John Boswell and
David Novak
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Jump down to see edition details for The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office: Hardcover | Paperback
Jump down to see edition details for The Education of an Accidental Ceo: Lessons Learned from the Trailer Park to the Corner Office: Paperback | CD/Spoken Word
Jump down to see edition details for The Education of an Accidental Ceo: Lessons Learned from the Trailer Park to the Corner Office: Paperback | CD/Spoken Word
Bibliographic Detail
Publisher
Crown Pub
Publication date
April 28, 2009
Pages
303
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780307451798
ISBN-10
0307451798
Dimensions
1 by 5.25 by 8.25 in.
Weight
0.22 lbs.
Original list price
$16.00
Amazon.com says people who bought this book also bought:
Principles: Life and Work | O Great One! | Taking People With You | Setting the Table | The New One Minute Manager | Good to Great
Principles: Life and Work | O Great One! | Taking People With You | Setting the Table | The New One Minute Manager | Good to Great
Summaries and Reviews
Amazon.com description: Product Description: David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.
While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.
The Education of an Accidental CEO is filled with David Novak’s street-smart wisdom:
From his formative years...
• Walking through your anxieties
• Avoiding the poison of stereotypes
• Staying “right-sized”
• Breaking through the clutter
From his years as an ad executive and chief marketing officer ...
• How not to roll over like Fluffy the dog
• Seeing yourself as a brand
• When to pull the plug on the Super Bowl
As the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...
• Why a gold watch can have less value than a floppy rubber chicken
• Knowing when “the answers are in the building”
• Knowing when to do nothing
• What it takes to revitalze a company
And as CEO of Yum! Brands, Inc. ...
• How to “shock the system”
• How to avoid the slow-no’s
• Managing two up and two down
David Novak’s ideas for building an entire culture around reward and recognition—getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others—is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.
From the Hardcover edition.
While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.
The Education of an Accidental CEO is filled with David Novak’s street-smart wisdom:
From his formative years...
• Walking through your anxieties
• Avoiding the poison of stereotypes
• Staying “right-sized”
• Breaking through the clutter
From his years as an ad executive and chief marketing officer ...
• How not to roll over like Fluffy the dog
• Seeing yourself as a brand
• When to pull the plug on the Super Bowl
As the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...
• Why a gold watch can have less value than a floppy rubber chicken
• Knowing when “the answers are in the building”
• Knowing when to do nothing
• What it takes to revitalze a company
And as CEO of Yum! Brands, Inc. ...
• How to “shock the system”
• How to avoid the slow-no’s
• Managing two up and two down
David Novak’s ideas for building an entire culture around reward and recognition—getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others—is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.
From the Hardcover edition.
Editions
Editions for the work The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office
Hardcover
1 edition from Crown Pub (October 2, 2007)
9780307393692 | details & prices | 303 pages | 5.75 × 9.75 × 1.25 in. | 1.25 lbs | List price $25.95
About: Chronicling the path from a trailer park childhood to success in the corporate world, the CEO of Yum!
About: Chronicling the path from a trailer park childhood to success in the corporate world, the CEO of Yum!
Paperback
The price comparison is for this edition
With John Boswell |
from Crown Pub (April 28, 2009)
9780307451798 | details & prices | 303 pages | 5.25 × 8.25 × 1.00 in. | 0.22 lbs | List price $16.00
This edition also contains The Education of an Accidental Ceo: Lessons Learned from the Trailer Park to the Corner Office
About: David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade.
This edition also contains The Education of an Accidental Ceo: Lessons Learned from the Trailer Park to the Corner Office
About: David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade.
Editions for the work The Education of an Accidental Ceo: Lessons Learned from the Trailer Park to the Corner Office
Paperback
The price comparison is for this edition
from Crown Pub (April 28, 2009)
9780307451798 | details & prices | 303 pages | 5.25 × 8.25 × 1.00 in. | 0.22 lbs | List price $16.00
This edition also contains The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office
About: David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade.
This edition also contains The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office
About: David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade.
CD/Spoken Word
Unabridged edition from Random House (October 2, 2007)
9780739354766 | details & prices | 5.50 × 6.75 × 1.00 in. | 0.40 lbs | List price $31.95
About: Chronicling his own path from trailer park upbringing to success in the corporate world, the CEO of Yum Brands, the world's largest restaurant business, shares his wisdom about the importance of motivation and recognition, management style, and the meaning of success.
About: Chronicling his own path from trailer park upbringing to success in the corporate world, the CEO of Yum Brands, the world's largest restaurant business, shares his wisdom about the importance of motivation and recognition, management style, and the meaning of success.
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