The Leadership Experience | Influence | Practical Strategies for Technical Communication | Mastering Strategy | Entrepreneurship | Fierce Conversations | Business Model Generation | Innovation And Entrepreneurship | The Mind and Heart of the Negotiator
When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking aboutâliterally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as:
â¢The computer mouse and the personal computer interface you use at home and work
â¢The high-definition television in your living room
â¢The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly
â¢The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction.
Each of these innovationsâand literally hundreds of othersâcreated new value for customers. And thatâs the central message of this book. Innovation is not about inventing clever gadgets or just âcreativity.â It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovationâa networkâthat delivered programming to an audience.
The genius of this book is that it provides the âhowâ of innovation. It makes innovation practical by getting two groups who are often disconnectedâthe managers who make decisions and the people on the front lines who create the innovationsâonto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmotâs five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs.
Innovation is not just for the âlone genius in the garageâ but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business.
Teamwork isn't enough; Creativity isn't enough; A new product idea isn't enough
True innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and the domain names .com, .org, and .gov. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization.
About: Outlines a series of principles and steps that managers can use to foster a culture of innovation and creativity within their own companies that can be used to develop an organization that consistently delivers value to its customers.
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