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By
Paul Rand
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Bibliographic Detail
Publisher
Yale University Press
Publication date
December 5, 2017
Pages
240
Binding
Hardcover
ISBN-13
9780300230918
ISBN-10
0300230915
Dimensions
0.80 by 7.70 by 10.20 in.
Weight
2.25 lbs.
Original list price
$50.00
Amazon.com says people who bought this book also bought:
From Lascaux to Brooklyn | Now You See It and Other Essays on Design | The Graphic Design Idea Book | Paul Rand | How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world | Design As Art | Thoughts on Design
From Lascaux to Brooklyn | Now You See It and Other Essays on Design | The Graphic Design Idea Book | Paul Rand | How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world | Design As Art | Thoughts on Design
Summaries and Reviews
Amazon.com description: Product Description:
“To have the preeminent graphic designer in America—the leading proponent of the Modern—intelligently and forcefully speak out makes this a document for today and the ages. Rand’s book is a classic.” —Stephen Heller (1993)
Paul Rand (1914–1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand’s own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.
Paul Rand (1914–1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand’s own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.
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