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Marketing Research: An Applied Approach - European
By
David F. Birks and
Naresh K. Malhotra
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Bibliographic Detail
Publisher
Financial Times Management
Publication date
November 30, 2005
Pages
777
Binding
Paperback
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9780273695301
ISBN-10
0273695304
Dimensions
1 by 7.50 by 10.50 in.
Weight
3.25 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$110.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme. Please contact your local Pearson Education Sales Representative to find out more.
Editions
Paperback
The price comparison is for this edition
2 edition from Financial Times Management (November 30, 2005)
9780273695301 | details & prices | 777 pages | 7.50 × 10.50 × 1.00 in. | 3.25 lbs | List price $110.00
About: Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject.
About: Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject.
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