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Reading the Comments: Likers, Haters, and Manipulators at the Bottom of the Web
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Bibliographic Detail
Publisher Mit Pr
Publication date September 30, 2016
Pages 240
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9780262529884
ISBN-10 0262529882
Dimensions 0.50 by 6 by 9 in.
Original list price $17.95
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description:

What we can learn about human nature from the informative, manipulative, confusing, and amusing messages at the bottom of the web.

Online comment can be informative or misleading, entertaining or maddening. Haters and manipulators often seem to monopolize the conversation. Some comments are off-topic, or even topic-less. In this book, Joseph Reagle urges us to read the comments. Conversations “on the bottom half of the Internet,” he argues, can tell us much about human nature and social behavior.

Reagle visits communities of Amazon reviewers, fan fiction authors, online learners, scammers, freethinkers, and mean kids. He shows how comment can inform us (through reviews), improve us (through feedback), manipulate us (through fakery), alienate us (through hate), shape us (through social comparison), and perplex us. He finds pre-Internet historical antecedents of online comment in Michelin stars, professional criticism, and the wisdom of crowds. He discusses the techniques of online fakery (distinguishing makers, fakers, and takers), describes the emotional work of receiving and giving feedback, and examines the culture of trolls and haters, bullying, and misogyny. He considers the way comment―a nonstop stream of social quantification and ranking―affects our self-esteem and well-being. And he examines how comment is puzzling―short and asynchronous, these messages can be slap-dash, confusing, amusing, revealing, and weird, shedding context in their passage through the Internet, prompting readers to comment in turn, “WTF?!?”



Editions
Hardcover
Book cover for 9780262028936
 
from Mit Pr (April 24, 2015)
9780262028936 | details & prices | 228 pages | 6.25 × 9.25 × 0.75 in. | 1.00 lbs | List price $27.95
About: What we can learn about human nature from the informative, manipulative, confusing, and amusing messages at the bottom of the web.
Paperback
Book cover for 9780262529884
 
The price comparison is for this edition
Reprint edition from Mit Pr (September 30, 2016)
9780262529884 | details & prices | 240 pages | 6.00 × 9.00 × 0.50 in. | List price $17.95
About: What we can learn about human nature from the informative, manipulative, confusing, and amusing messages at the bottom of the web.

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