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Marketing Strategy: Planning and Implementation
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Bibliographic Detail
Publisher Richard d Irwin
Publication date July 1, 1996
Binding Paperback
Edition 2 pap/dskt
Book category Adult Non-Fiction
ISBN-13 9780256222463
ISBN-10 0256222460
Dimensions 0.75 by 7 by 9 in.
Weight 1.45 lbs.
Availability§ Out of Print
Original list price $74.55
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.

Editions
Paperback
Book cover for 9780256222463 Book cover for 9780256261189
 
3 sub edition from McGraw-Hill College (August 1, 1998)
9780256261189 | details & prices | 393 pages | 8.25 × 10.25 × 0.50 in. | 1.60 lbs | List price $99.05
The price comparison is for this edition
2 pap/dskt edition from Richard d Irwin (July 1, 1996)
9780256222463 | details & prices | 7.00 × 9.00 × 0.75 in. | 1.45 lbs | List price $74.55
About: This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
With Job, Derib (other contributor) | from Richard d Irwin (November 1, 1991)

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