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A Preface to Marketing Management
By
J. Paul Peter and
James H. Donnelly
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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher
Richard d Irwin
Publication date
September 1, 1993
Binding
Paperback
Edition
6 sub
Book category
Adult Non-Fiction
ISBN-13
9780256122510
ISBN-10
0256122512
Dimensions
0.50 by 7.50 by 9.25 in.
Weight
1.35 lbs.
Availability§
Out of Print
Original list price
$42.60
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Editions
Paperback
With James H. Donnelly, Jr. |
14 edition from Irwin Professional Pub (February 4, 2014)
9780077861063 | details & prices | 269 pages | 8.00 × 9.75 × 0.75 in. | 1.10 lbs | List price $224.75
With James H. Donnelly, Jr. |
13 edition from Irwin Professional Pub (January 11, 2012)
9780078028847 | details & prices | 268 pages | 8.00 × 10.25 × 0.50 in. | 1.15 lbs | List price $223.65
With James H. Donnelly, Jr. |
12 edition from Irwin Professional Pub (January 8, 2010)
9780073529967 | details & prices | 258 pages | 8.00 × 10.00 × 0.50 in. | 1.05 lbs | List price $139.20
This edition also contains A Preface to Marketing Management, A Preface to Marketing Management
This edition also contains A Preface to Marketing Management, A Preface to Marketing Management
With James H. Donnelly, Jr. |
from McGraw-Hill Education (November 1, 2007); titled "Preface to Marketing Management"
9780071283359 | details & prices | 288 pages | List price $71.80
With James H. Donnelly |
10th edition from Academic Internet Pub Inc (October 30, 2006)
9781428812864 | details & prices | 176 pages | List price $30.95
With James H. Donnelly |
10th edition from Irwin Professional Pub (January 1, 2005)
9780072962161 | details & prices | 254 pages | 8.00 × 9.75 × 0.50 in. | 1.10 lbs | List price $128.20
With James H. Donnelly, Katherine E. Krohn |
9th edition from McGraw-Hill College (June 1, 2002); titled "Preface to Marketing Management"
9780072466584 | details & prices | 280 pages | 7.75 × 9.75 × 0.50 in. | 1.20 lbs | List price $68.55
This edition also contains Wild West Women, Wild West Women
This edition also contains Wild West Women, Wild West Women
With James H. Donnelly |
9 pck edition from Irwin Professional Pub (June 1, 2002)
9780072834819 | details & prices | 8.00 × 9.75 × 0.75 in. | 1.20 lbs | List price $110.80
With David Kopp (other contributor), James H. Donnelly, Bruce Wilkinson, Heather Harpham Kopp (other contributor) |
9 edition from McGraw-Hill (April 1, 2002)
9780071198714 | details & prices | 280 pages | List price $55.01
This edition also contains The Dream Giver: Following Your God-given Destiny
About: This text is intended to serve as an overview/framework of critical issues of marketing management.
This edition also contains The Dream Giver: Following Your God-given Destiny
About: This text is intended to serve as an overview/framework of critical issues of marketing management.
With Nellie P. Aspel, James H. Donnelly, David Wesley Test, Jane M. Everson |
8th edition from McGraw-Hill College (July 1, 1999)
9780073661513 | details & prices | 318 pages | 7.50 × 9.25 × 0.75 in. | 1.10 lbs | List price $65.70
This edition also contains Transition Methods For Youth With Disabilties
This edition also contains Transition Methods For Youth With Disabilties
With Kazue Kato, James H. Donnelly, Jr. |
7th edition from Richard d Irwin (June 1, 1996)
9780256202816 | details & prices | 368 pages | 7.50 × 9.25 × 0.75 in. | 1.40 lbs | List price $55.40
This edition also contains Blue Exorcist 1
This edition also contains Blue Exorcist 1
The price comparison is for this edition
With James H. Donnelly |
6 sub edition from Richard d Irwin (September 1, 1993)
9780256122510 | details & prices | 7.50 × 9.25 × 0.50 in. | 1.35 lbs | List price $42.60
About: Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility.
About: Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility.
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