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Culture And Consumption II: Markets, Meaning, And Brand Management
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Bibliographic Detail
Publisher Indiana Univ Pr
Publication date July 30, 2005
Pages 226
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780253217615
ISBN-10 025321761X
Dimensions 0.75 by 6 by 9 in.
Weight 0.85 lbs.
Original list price $20.95
Other format details university press
Amazon.com says people who bought this book also bought:
Culture and Consumption | Transformations
Summaries and Reviews
Amazon.com description: Product Description:

A follow-up to Grant McCracken’s groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken’s previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.



Editions
Hardcover
Book cover for 9780253345660
 
from Indiana Univ Pr (July 30, 2005)
9780253345660 | details & prices | 226 pages | 6.25 × 9.25 × 0.75 in. | 1.10 lbs | List price $45.00
About: A follow-up to Grant McCracken’s groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment.
Paperback
Book cover for 9780253217615
 
The price comparison is for this edition
from Indiana Univ Pr (July 30, 2005)
9780253217615 | details & prices | 226 pages | 6.00 × 9.00 × 0.75 in. | 0.85 lbs | List price $20.95
About: A follow-up to Grant McCracken’s groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment.

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