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Designing for Growth: A Design Thinking Tool Kit for Managers
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Bibliographic Detail
Publisher Columbia Univ Pr
Publication date June 7, 2011
Pages 227
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780231158381
ISBN-10 0231158386
Dimensions 0.75 by 9 by 9 in.
Weight 1.80 lbs.
Original list price $29.95
Other format details university press
Summaries and Reviews description: Product Description: Language:Chinese.HardCover Pub Date: 2011 07 Pages: 256 in Publisher: Columbia University Press Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: 'design thinking.' or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book. The Catalyst: How YOU Can Lead Extraordinary Growth. was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his pioneering contributions to service innovation. business model innovation. and customer experience design. Liedtka and Ogilvie cover the mindset. techniques. and vocabulary of design thinking. unpack the mysterious connection between design and growth. and teach managers. in a straightforward way. how to exploit design's exciting potential. Exemplified by Apple and the success of thei...

Book cover for 9780231158381
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from Columbia Univ Pr (June 7, 2011)
9780231158381 | details & prices | 227 pages | 9.00 × 9.00 × 0.75 in. | 1.80 lbs | List price $29.95
About: Language:Chinese.

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