Empowered: Popular Feminism and Popular Misogyny | Uberland: How Algorithms Are Rewriting the Rules of Work | Media: From Chaos to Clarity | Automating Inequality: How High-Tech Tools Profile, Police, and Punish the Poor | The Marketplace of Attention | Augmented Reality | Audience Economics
He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions.
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